Artificial IntelligenceTrending Technologies ChatGPT Vs. Content Writers Will ChatGPT eat up content writing jobs? Our content writers already feeling the heat? Is…Itika SinghalJune 22, 2023
Augmented Reality My first Augmented Reality Project: 7 Reasons it Failed and Learnings I did my first Augmented Reality project way back in 2014. I had been given…Itika SinghalJune 21, 2020
Content MarketingMarketing Strategy Challenges in Going from Print First to Digital First in Journalism Low cost, high tech smartphones and cheap yet fast internet connections have led to greater…Itika SinghalMay 11, 2020
Transmedia Storytelling How Newspapers & News Channels are Harnessing Transmedia Storytelling Potential News is a part of our daily lives. I remember a time, not so distant…Itika SinghalMay 5, 2020
Advertising KISS and Tell, Perfect way to go Viral Imagine that you kissed your boyfriend or girlfriend in school and just one other person…Itika SinghalMay 4, 2020
Branding How to Choose a Good Brand Name: Types and Attributes Any business devotes a considerable amount of time into thinking of a brand name and…Itika SinghalApril 30, 2020
Marketing Strategy Blue Ocean Strategy: Cast the Net Wider or More Importantly Elsewhere I happened to come across the book ‘Blue Ocean Strategy’ by W.Chan Kim and Renee…Itika SinghalApril 30, 2020
Marketing Strategy How to do Consumer Segmentation and Profiling right with Hemingway’s Iceberg Model Consumer segmentation is probably one of the most important pre-cursor to devising any marketing campaign.…Itika SinghalApril 25, 2020