Articles on Marketing Strategy | Cobaltqube Media

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Content Marketing Marketing Strategy

Challenges in Going from Print First to Digital First in Journalism

Low cost, high tech smartphones and cheap yet fast internet connections have led to greater…

Itika SinghalMay 11, 2020

Blue ocean strategy explained by Cobaltqube media

Marketing Strategy

Blue Ocean Strategy: Cast the Net Wider or More Importantly Elsewhere

I happened to come across the book ‘Blue Ocean Strategy’ by W.Chan Kim and Renee…

Itika SinghalApril 30, 2020

consumer profiling with hemingways iceberg model

Marketing Strategy

How to do Consumer Segmentation and Profiling right with Hemingway’s Iceberg Model

Consumer segmentation is probably one of the most important pre-cursor to devising any marketing campaign.…

Itika SinghalApril 25, 2020

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